British Cycling and Verve Cycling extend partnership with new four-year deal

British Cycling and Verve Cycling extend partnership with new four-year deal

Verve Cycling, the designer and manufacturer of the InfoCrank power meter, has renewed its commitment to the Great Britain Cycling Team with a new four-year deal with British Cycling.

In 2015, Verve Cycling became the official power crank supplier to the Great Britain Cycling Team, and the deal announced today (12 November) will continue to see riders across all disciplines from the Junior Academy to the Olympic and Paralympic Podium Programmes provided with truly accurate power measurement capabilities using one common and world-leading technology platform.

British Cycling and Verve Cycling extend partnership with new four-year deal 1

With an accuracy unmatched by any other power meter, the InfoCrank is a game-changer for racing and amateur cyclists alike. The cranks themselves are available in all popular lengths and both compact and standard bolt circle diameter (BCD). The cranks also feature real-time output for the right and the left leg (independently measured) to any ANT+ compatible head units. For those looking to gain true elite-level volumes of data, the cranks can also be supplied with a bespoke data logger.

The partnership will also give British Cycling’s 160,000-strong membership the opportunity to access exclusive offers on the InfoCrank and all accessories.

Stephen Park, Great Britain Cycling Team Performance Director, said:

“Data is a crucial piece in the jigsaw when it comes to the overall performance of our riders, and Verve Cycling are the leaders in this area.

“We have enjoyed a fruitful relationship since 2015 and look forward to continue to innovate for the next four years, into the Paris 2024 Olympic and Paralympic Cycle. We are also very pleased that British Cycling members will benefit directly from our partnership with InfoCrank to support their own endeavours to perform to the best of their ability.”

British Cycling and Verve Cycling extend partnership with new four-year deal 2

Bryan Taylor, Verve Cycling CEO, said:

“It’s been exciting to see our partnership with British Cycling develop over the years, with a shared ambition for true and precise power measurement that delivers in the most extreme of riding conditions. For the world-leading experts at British Cycling to select the InfoCrank as their power meter of choice for another Olympic and Paralympic cycle is testament to the product and what we’ve achieved together so far.

“We continue to have high aspirations for the next four years and look forward to seeing how we can push power measurement even further alongside some of the most incredible riders in the world.”

Swiss Triathlete Ruedi Wild officially partners with InfoCrank for power data

Swiss Triathlete Ruedi Wild officially partners with InfoCrank for power data

Verve Cycling, producers of the world’s most accurate power meter the InfoCrank, is proud to announce an official partnership with the highly accomplished Swiss triathlete Ruedi Wild. Those who know triathlon will know Ruedi, he has consistently remained at the sharp end of the sport for 20 years and is a long-term member of the Swiss National Team.

Since winning the European U23 title in 2005, Ruedi has been multiple Swiss champion, Olympian (2012) and reigning runner-up on the triathlon long-distance world champs (2018). He also placed third at Ironman 70.3 world champs (2016) and has 15+ wins at Ironman and Challenge Races under his belt. One of sport’s true fighters and ambassadors, Ruedi will continue to use the InfoCrank as he races through the 2020 and 2021 seasons.

The power meter provides Ruedi with live power measurements while riding, as well as accurate data that can be used post-ride to see the impact of training and as a tool to ensure his form peaks for key events.

Bryan Taylor, Verve Cycling President, said:
“Ruedi has long been a member of the InfoCrank family and I’m incredibly proud to formally announce our partnership. Triathlon is one of the most challenging sports out there, technically, physically and mentally, and to know that Ruedi has placed his faith in the InfoCrank to help keep him and his performances at the highest level is a high accolade. I’m constantly blown away by the talent we have riding the InfoCrank and Ruedi is no exception.”

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Ruedi joins fellow triathlete, Anne Haug, as an InfoCrank ambassador, along with a rapidly growing select group of elite athletes and teams that use the InfoCrank as their power meter of choice.

Ruedi Wild, Elite Triathlete, said:
“For many years I have relied on the Infocrank in training and racing. Simple to install and maintain, the highly-accurate power meter allows me to control my efforts during training while staying in the right zone in long distance racing which is key for energy management. I can also analyse my performance in detail and receive feedback to inform potential improvement, such as the different power outputs of the two legs which then will affect my strength training.”

Borne out of a requirement for accurate and consistent data, the InfoCrank power meter provides precise results and is also used by the UCI and the GB Cycling Team, who have dominated track-cycling for the past 15 years.

The InfoCrank records true left and right power balance, pedal smoothness, torque effectiveness and cadence. It measures each leg independently and accurately throughout the pedal stroke, regardless of crank velocity. Unlike other power meters, the InfoCrank has no drift, it is not temperature sensitive and there is no need for constant calibration.

The InfoCrank truly is the only cycling power meter that delivers accurate and repeatable data and lives up to the hype of true measurement.

Tour Training Challenge – Training with a focus

Tour Training Challenge – Training with a focus

We’re now a third of the way into Matthew Keenan’s Tour Training Challenge – with coaching from dual Olympic gold medalist Graeme Brown and data from his InfoCrank power meter, Matt is trying to improve his fitness during the three weeks he is commentating on the Tour De France.

Matt took some time out of training and commentating to update us on his progress:

Throughout this year’s Tour de France my escape from the race, and some time to myself, has been doing the InfoCrank Tour Training Challenge.

The challenge isn’t about preparing for an event or beating my mates, although that would be nice, it’s about pushing myself and having a positive focus beyond commentating.

Since I stopped racing, late last century, I haven’t actually trained. I’ve just gone for rides with friends. Steady tempo and the occasionally battle of egos to the top of a hill. No structure. Essentially social catch-ups on a bike.

What I’ve enjoyed most about the InfoCrank Tour Training Challenge is the specific focus of each session.

It has been fun to do sessions with a purpose. And each session has had an objective – increase strength, lactate tolerance, aerobic capacity, pedalling efficiency, active recovery.

I knew coach Graeme Brown, a dual Olympic Games gold medallist, was going to give me strength endurance efforts. It’s a foundation drill. These are 5min efforts at 50rpm at my FTP (320 watts). It’s like a gym session on the bike. I can feel every part of every pedal stroke.

My favourite, so far, has been a session that simulated attacking on a climb then settling into a high tempo.

It was 2 x 10sec sprints (500 watts) with 10sec rest in-between, into 10min at my FTP (320 watts). I enjoyed it because that’s the sort of thing I’m okay at, a diesel engine.

https://youtu.be/m1kVfcQ_Bog

My least favourite has been power starts. As a sprinter I make for a good climber.

Five sets of five big efforts, from a standing start, around 20sec, no more the 40rpm. Just like the strength endurance efforts, it’s a gym session on the bike. I imagine. I’ve never done a gym session, which is why these are exactly the sort of efforts I need.

Outside the comfort zone, otherwise known as the improvement zone.

On an easy day I did 3 x 2min one legged low intensity efforts on each leg. This allowed Graeme to capture the data from the InfoCrank and assess my pedal stroke.

The good news is I have an efficient pedalling stroke. The bad news is I have an efficient pedalling stroke, so there’s no quick fixes on my technique to improve my riding. But it is nice to know I’m doing the fundamentals right. Without that so much energy is wasted.

A third of the way into the InfoCrank Tour Training Challenge and I’m nervously looking forward to the week ahead.

Here’s how you can get involved with the challenge.

For more updates on Matt’s progress, keep an eye on InfoCrank’s social media, along with Matthew Keenan and Graeme Brown’s Instagram and Facebook pages.

Emily Petricola partners with InfoCrank for accurate power data

Emily Petricola partners with InfoCrank for accurate power data

Verve Cycling has announced a partnership with Australian para-cyclist – Emily Petricola – who joins the rapidly growing select group of elite athletes and teams that use the InfoCrank as their power meter of choice. 

As a multiple World Champion and world record holder, Emily needs little introduction.  Competing in both solo and bunch events, Emily has excelled on the track cycling world stage since 2018, most recently taking three Gold medals at the 2020 UCI Para-cycling Track World Championships.

An inspirational athlete with an incredible story, Emily embodies the passion and determination needed to compete at the highest level. Emily will use the InfoCrank on her journey to the Tokyo Paralympics and beyond, supporting her training and racing with accurate power data measurement. The InfoCrank will provide Emily with instant feedback on her performance, helping her to ensure she is at exactly the right intensity from the first pedal stroke.

Emily Petricola, World Champion Cyclist and World Record Holder, said:

I have used InfoCrank from the moment I started cycling and I’m proud to be an ambassador for a brand that strives for the same level of excellence in what they provide to those using their products as I do within my sport.”

Emily was diagnosed with Multiple Sclerosis at the age of 27. Six years later, she began cycling on a static bike in the office that she worked in and it wasn’t long before she received her Paralympic classification. Emily won her first international pursuit race – breaking the world record. She is now on the Australian cycling team programme in Adelaide, with her sights set on gold in Tokyo. 

Bryan Taylor, Verve Cycling President said:
“When we set out to build the world’s best power meter it was with inspiring athletes like Emily in mind. Competing as one of the best in the world takes focus, guts, an unbreakable work-ethic and equipment that is up to the job. All of us at Verve Cycling are proud that Emily has chosen the InfoCrank to support her in her ambitions, and we cannot wait to watch Emily’s palmares grow longer by the day.”

Emily Petricola 2
Emily Petricola 1

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Borne out of a requirement for accurate and consistent data, the InfoCrank power meter provides precise results and is also used by the UCI and the GB Cycling Team, who have dominated track-cycling for the past 15 years.

The InfoCrank records true left and right power balance, pedal smoothness, torque effectiveness and cadence. It measures each leg independently and accurately throughout the pedal stroke, regardless of crank velocity. Unlike other power meters, the InfoCrank has no drift, it is not temperature sensitive and there is no need for constant calibration.

The InfoCrank truly is the only cycling power meter that delivers accurate and repeatable data and lives up to the hype of true measurement.

Verve Cycling partners with Veris Racing

Verve Cycling partners with Veris Racing

Verve Cycling has announced a two-year partnership with Veris Racing cycling team. Based in Western Australia, Veris Racing supports emerging talent and gives athletes the opportunity to compete at the elite level. The InfoCrank power meter will be used to support the team’s efforts in training and racing.

Veris Racing comprises of a men’s, women’s and junior team, with athletes progressing along a development pathway that provides not only the expected specialist training and coaching services, but also mentoring services to the athletes.

The InfoCrank will enable the Veris Racing teams to monitor and record power measurements in real time providing immediate feedback to help ensure the athletes are always training in the most effective way possible.

The ethos of Veris Racing is to provide athletes with sporting opportunity in exchange for community endeavours.  This is more than CSR, the cyclists are also required to contribute to community initiatives that encourage and increase participation in all levels of cycling and sport.

Brad Hall, Veris Racing, said: “Our continued partnership with Verve Cycling is one we are most proud of. Verve Cycling has produced the best power meter in the world in the Infocrank, which is sold to the best institutions and high-performance programmes in the world. To be able to work alongside the world’s leading producer in this capacity is incredibly humbling.

“Combined with Verve Cycling’s unwavering ethical focus in delivering accuracy we can work with athletes from around the world remotely and know exactly what they are doing and how they are doing it at any given moment. This would simply not be possible with alternate power meter manufacturers.””

Veris Racing (2)
Veris Racing

Bryan Taylor, Verve Cycling CEO, said:

“Veris Racing is based close to the home of Verve Cycling and we’ve worked with the team for many years now. Veris shares our passion for true data that is accurate time and again; providing athletes with a real opportunity to improve and achieve.

“The ethos of the team is truly commendable – marrying sporting performance with the efforts to encourage an active community – and we are excited to see what we can achieve together.”

Borne out of a requirement for accurate and consistent data, the InfoCrank power meter provides precise results and is also used by the UCI and the GB Cycling Team, who have dominated track-cycling for the past 15 years.

Shawn Morelli: From Army Major to Paralympic Gold Medalist

Shawn Morelli: From Army Major to Paralympic Gold Medalist

Shawn Morelli took time out to share with us her truly inspirational story. A major in the US Army, Shawn experienced an injury during service in Afghanistan that changed her life forever. Shawn turned to cycling to help her to heal physically and mentally, and now cycles competitively for her country.

If you ask my parents they will tell you that my desire to join the United States Army started when I was around ten. I felt that it would be a great way to follow in the footsteps of my great grandfather, grandfather and father, proudly carrying forward the legacy of service to my country. In 2007, I was deployed as an engineer officer on my third combat deployment to Afghanistan. I felt ready for it… but are you ever really ready for combat?  

On this deployment I was seriously injured and my life was forever changed. I was left with permanent injuries, blinding my left eye, damaging my neck and nerves, and brain trauma. I was struggling to heal, leaning on family and friends, when it was suggested I try cycling as a method of physical and mental therapy.

In 2010, I was exposed to competitive cycling at the 2010 Warrior Games presented by Deloitte, and invited to my first para-cycling camp. My bike training was helping to strengthen my body, improving balance to counteract my visual limitations and physical imbalances.

I never thought I would have a career in sport, my life plan had me retiring from the US Army. Which I did – I was medically retired from the Army a couple of years later in 2012 due to the wounds I’d sustained in combat. When I look back on my life, obviously, the turning point is not something I was expecting. It took me a while to not only understand what happened to me and heal, but also to accept and even longer, to figure out what I was going to do with my life.

This was a very up and down time in my life, I struggled with alcohol which I used to deaden the pain, I was self-destructive and I attempted suicide. I wanted the mental and physical pain to end. It was not until I made a conscious decision while in the hospital recovering from that attempt that I was going to live, and live every day for all those who never came home. I made one simple goal ‘to be better today than I was yesterday’.

Cycling has become my path to healing both mentally and physically. I ride for those who can not ride. I was given a second chance at life. Cycling has taken me many places around the world, allowed me many opportunities to represent my country on the biggest of stages. I have earned many accolades; I am a two-time gold medalist in the Paralympic Games. I have competed in a number of World Championships over the last six years earning 16 medals, including 12 World Championship titles, 2 silver medals and 2 bronze medals.

I often get asked how my time in the Army has helped me in my cycling career. I typically respond with that it has helped me to keep things in perspective. It has taught me how to be full of adrenaline, keep my focus and do my job. When you have seen, done and been through some of the things I have, it is easy to just think to myself ‘I am just racing a bike’.

I feel pressure of competitions and the adrenaline that comes with that but I am able to put it into perspective. It is not nearly as much pressure as when you are working in a combat zone and are responsible for the 30 lives around – fathers, sons, moms, daughters, husbands, wives. That is pressure, that is stressful; this is just riding a bike.

Shawn Morelli 1 - Photo credit Casey Gibson
UCI Paracycling Road World Cup, Corridonia, Italy 
Day 4 road races, relay
UCI Paracycling Road World Cup, Corridonia, Italy 
Day 2 time trials

I am thankful to my community, my hometown and the many organizations that not only helped me to get started on this new path, but also the programs and sponsors that continue to aide me on this journey.

Project Hero helped me to find my soul in cycling – they bring wounded, sick and injured veterans together building camaraderie and fellowship – they promote healing through cycling. This was one of the first places I was not afraid to be me. I had a local bike shop in Santa Fe Trails in Leavenworth, KS that invited me to participate in group rides. They worked closely with me, teaching me how to ride with my injuries and introducing me into the world of racing.

Project Echelon is another organization I have come to know and rely on. They are not only a professional cycling team, but they work with veterans to educate, equip and empower them through physical activity and self-discovery. They support veterans that have already found success in sport to achieve their next step and goals. Then they go one step further to provide veteran mentorship by connecting veterans with their elite racing team and sponsors to assist in attaining their physical goals and help them discover healing along the way.

I have also discovered Team PossAbilites. PossAbilities is a free community outreach program developed by the Loma Linda University Health whose goal is to provide resources and support to veterans and anyone with a permanent physical or intellectual disability. Their mission is to provide new direction and hope through physical, social, and spiritual activities by connecting our members with their peers and community.

The final sponsor to fall into my lap that has provided great support but also much needed equipment is Verve Cycling. They have given me the power to train and compete. Very literally, they provide my cranks and power meters for all of my bikes. We’ve been working together for a couple years now – without Bryan and the InfoCrank, my training would not be as far along.

I experience nerve damage that causes the right side of my body to fire very differently from the left. The InfoCrank power meter measures each leg independently to help my coach gain an accurate understanding of what’s going on. The information my coach gets is exactly what we need to take me to the next level.  

All of these organizations have assisted in getting me where I am today and without any one of them I would not have achieved what I have.

As my sports career progresses and I start to think about retirement, I consider the idea of teaching and sharing what I’ve learned. I’ve started public speaking about resilience and overcoming adversity. I want to continue to mentor kids and speak at schools. I’ve had the opportunity to spend time at my High School in Seagertown, Pennsylvania, attending sporting events and giving back to the school. I really enjoy mentoring new riders too, this gives me a lot of joy.

I used to coach soccer, I have not coached in few years but after Tokyo, I plan on taking my advanced certification and start coaching again. I found that with my training schedule, especially leading into the Games, I could not devote the required time to the kids. I believe if you are going to do something, you do it 100 per cent, and right now I am not able to that.

For now, I plan on taking this year one day at a time and staying in the present. I would be joking myself if I said I was not thinking of everything I need to do to get to Tokyo and a little of the pressure. In this run up, I don’t think I feel more pressure than I did going into Rio but it is different. In Rio, I came in as reigning world champion in both my target events. So, the pressure to perform on that bigger stage was on me all through the final preparation. Of course, I feel the pressure and want to defend my Paralympic results; this is when I fall back on my family, coaching and support staff to help me keep focus on my preparation and not so much on the results in the Games. Of course, I have to make it to the team going to the Games first.

I get asked a lot if I would go back to the day of my accident and change it but my answer is always no. The people I have met, the experience and the opportunities are not what I planned but it has been a great journey. And I am honored to have been able to go from wearing my flag on my shoulder to wearing it on my back.

Photo Credit: Casey Gibson

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